Was Harley going to close the doors? Yes. After the third quarter of 2019, HD lost over a hundred million dollars in the Indian market place. They had no choice, when India was dragging them down to under a billion dollar company.
What is Harley going to do? They sold out the name to Hero. Harley will be leaving India, but India will still be able to buy a “premium” Harley Davidson, except from Hero. The idea of doing India like they do America, build overly expensive, under powered bikes, and force them onto the market, failed them.
Hero will now be building a knock off Harley Davidson, with real Harley badges. The bikes will be cheaply made, in a less than satisfactory factory. This will, by all rights, be a money run on the Indian market, with a inferior product, at a premium price.
If these Hero products will make it to America, is unclear. Harley Davidson has not said anything about this. With the change of leadership in America, you might.
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